by Sharon Ledwith
This post could have also been dubbed ‘Balance 101 for Authors’. It’s been almost eight years since the first novel in my young adult time travel series hit the cyber bookshelves. To this day, I remember that there was so much to do, and it felt like there wasn’t enough time to do everything. Sometimes, I still don’t. I needed a time portal just to get all my marketing and promoting put in place or at least a diary. This included getting a website up and running, ordering promotional giveaways, setting up blog hops (are they still a thing?), writing a multitude of blog posts, and joining the appropriate social media networks. The lists seemed endless, and when the date finally arrived for my book release, I was wearing my shoulders as earrings.
Needless to say, by the end of my first book blog tour, I was exhausted, spent, and bent out of shape. Even my eyelids ached.
What I learned from the whole experience years ago is that authors need to learn to structure their writing life, or their writing will take a nose dive. We need to learn to create balance so that the task of being a writer plus a marketer plus a promoter doesn’t wear us down. So, how do we do this when so much is expected of a writer nowadays?
Start with finding your comfort zone. Find your personal comfort level with promotion or marketing, do that and do no more. That’s it. Do it. Or you’ll get burned. If you don’t heed my advice, then sure as shooting, negativity will leach into your writing. And that’s the last thing a writer wants!
Need help finding your comfort zone? Go to the dollar store and buy a timer or download a timer app on your phone. It will be one of the most important investments (and cheapest) as a writer you will make. For less than two dollars you can purchase a piece of sanity to help you organize your writing life and keep you in your zone. Set your timer to check emails. Fifteen minutes? Twenty minutes? Then do the same for Facebook and Twitter. But keep in mind which activity will help you as an author in the long run. Apply the 80/20 rule. Write (produce) for 80%, promote and market for only 20%. After all—social networking is a marketing strategy—as long as you treat it as such. Then, once you have laid the timer law down, set it for how long you want to sit and just write, with no interruptions (unless the dog or you really need to pee).
So, stop pushing the zone. Relax. Let go. Breathe.
That doesn’t mean writers shouldn’t learn or try new things. By all means learn and try. Get your hands dirty if you must. But don’t burst a vein in your brain doing it. Don’t put so much pressure on yourself that you collapse into a quivering mass of writer goo. As writers, we must protect our work—and ourselves. It takes time to build an on-line (and off-line) marketing presence in this publishing world. Learn this, cut yourself some slack, and prosper.
Thank you for reading my article! How do you find balance as a writer? Do you use a timer, or have you tried other ways to create balance in your writer’s life? Love to read your comments!
Ready for a trip to Atlantis? Here’s a brief intro to one of my time traveler books.
There is no moving forward without first going back.
Lilith was a young girl with dreams and a family before the final destruction of Atlantis shattered those dreams and tore her family apart. Now refugees, Lilith and her father make their home in the Black Land. This strange, new country has no place in Lilith’s heart until a beloved high priestess introduces Lilith to her life purpose—to be a Timekeeper and keep time safe.
Summoned through the seventh arch of Atlantis by the Children of the Law of One, Lilith and her newfound friends are sent into Atlantis’s past, and given a task that will ultimately test their courage and try their faith in each other. Can the Timekeepers stop the dark magus Belial before he changes the seers’ prophecy? If they fail, then their future and the earth’s fate will be altered forever.
Sharon Ledwith is the author of the middle-grade/YA time travel series, THE LAST TIMEKEEPERS, and the teen psychic mystery series, MYSTERIOUS TALES FROM FAIRY FALLS. When not writing, researching, or revising, she enjoys reading, exercising, anything arcane, and an occasional dram of scotch. Sharon lives a serene, yet busy life in a southern tourist region of Ontario, Canada, with her hubby, one spoiled yellow Labrador and a moody calico cat.
Learn more about Sharon Ledwith on her website and blog. Stay connected on Facebook and Twitter. Look up her Amazon Author page for a list of current books. Be sure to check out THE LAST TIMEKEEPERS TIME TRAVEL SERIES Facebook page.